Artwork and promotion for Canelo’s return to Mexico against Britain’s John Ryder on DAZN for the undisputed super middleweight championship. Incorporating a design that expresses royalty and Canelo’s prestige as a fighter & icon in Mexico, that would go out across socials and various platforms.

Creative Director – Will McMullen
Design Director – Dan Westwood
Designer – Ant Tyrrell
Creative – Josh Bawler
Producer – Adam Vessey